Based in the UK.

Will De Ath

Founder, operator & commercial strategist.

I’ve spent nine years founding and operating technology businesses. My work brings together commercial strategy, go-to-market and the day-to-day running of a company — from raising capital and building teams to finding customers, developing partnerships and making operations work better.

A little more about me
A wind-shaped sand dune, its fine ripples falling into shadow.
Pismo Beach, CaliforniaPhotography by Jeremy Bishop

Experience

  1. September 2025–present

    Inth

    Founding Head of Growth

    I lead commercial strategy and business operations at this Y Combinator-backed privacy and consent infrastructure company. My work spans GTM, revenue, pricing, partnerships, customer success and investor relations, including building a $550K commercial pipeline.

  2. January–August 2025

    Valley and Peak

    Head of Operations

    I helped a family-owned e-commerce business improve its operations during a period of growth.

  3. February 2021–January 2025

    Everfund

    Co-founder & COO

    I co-founded and operated a venture-backed company building fundraising infrastructure for nonprofits. My work included raising capital, building the team and developing commercial relationships with major UK nonprofit organisations.

  4. September 2018–February 2021

    Tap Studio

    Co-founder

    I co-founded a web development agency.

  5. April 2017–September 2018

    Billo

    Co-founder

    I co-founded a digital loyalty platform after university.

Selected work

  1. Everfund

    Building a company around fundraising infrastructure

    At Everfund, we were developing infrastructure for nonprofits to raise money. As co-founder and COO, I raised $2.1M in pre-seed capital from investors including Heavybit and built and led a team of nine.

  2. Inth

    Developing a commercial approach

    Starting from a $25K ARR baseline, I led work across sales, pricing and self-service expansion towards $250K ARR. Partnerships were part of that work: I developed 20 active agency relationships and managed commercial relationships with companies including Vercel and Mintlify.

  3. Valley and Peak

    Improving day-to-day operations

    In a family-owned e-commerce business, I helped improve how the company operated as it grew. During my time as Head of Operations, the business achieved approximately 40% year-on-year growth.

What interests me

I enjoy the stage where a product is working and the questions become more commercial: who it’s for, how to price it, how to reach customers and what the team needs to grow.

I’m drawn to problems that don’t sit neatly in one department. I like making teams and systems work better, and exploring practical uses for AI agents, MCP and automation. Developer tools and AI infrastructure are areas I’m especially interested in.

Let’s talk.

If you’d like to work together, compare notes or say hello, I’d be glad to hear from you.